It can be tempting to think that if you’re spending time and/or money on a blog for your business, it needs to be all about selling your products or services. Using a blog as a marketing tool is great, but to have maximum impact, the selling needs to be more subtle than simply telling your… Continue reading Why your business blog shouldn’t be all about your business
A very good question. There are so many businesses out there getting along nicely without a blog, yours may be one of them. So why would you invest time and effort in writing a blog when you’re busy enough just running a business? Not every business needs or wants a business blog. Saying that, there… Continue reading Do I need a business blog?